{"id":7063,"date":"2022-06-23T09:45:09","date_gmt":"2022-06-23T09:45:09","guid":{"rendered":"https:\/\/www.rankingroad.com\/?page_id=7063"},"modified":"2022-06-23T09:45:09","modified_gmt":"2022-06-23T09:45:09","slug":"seo-local","status":"publish","type":"page","link":"https:\/\/www.rankingroad.com\/fr\/seo-local\/","title":{"rendered":"SEO Local"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   container_wrap sidebar_right' style='background-color: #008aa9;  '  ><div class='av-section-color-overlay-wrap'><a href='#next-section' title='' class='scroll-down-link '  aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='padding:30px; border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible bottom-to-top av-styling-    avia-builder-el-2  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/titolo-header-local-seo.png' alt='' title='titolo-header-local-seo' height=\"317\" width=\"900\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ff5252; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/BG_ELEMENT_CTA-1.png);background-attachment: scroll; background-position: bottom center;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_three_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style=' margin-top:2px; margin-bottom:5px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-5  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h6><strong>\u00caTRE TROUV\u00c9 PAR LES CLIENTS PR\u00c8S DE CHEZ VOUS<br \/>\n<\/strong><\/h6>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:23px; color:#ffffff; '  itemprop=\"text\" ><p><em>Contactez-nous d\u00e8s maintenant pour une premi\u00e8re consultation gratuite<br \/>\n<\/em><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-8  el_after_av_three_fourth  avia-builder-el-last  \" style='border-radius:0px; '><div  class='avia-button-wrap avia-button-left  avia-builder-el-9  avia-builder-el-no-sibling ' ><a href='https:\/\/www.rankingroad.com\/fr\/contactez-nous\/'  class='avia-button   avia-icon_select-no avia-size-large avia-position-left '  style='background-color:#ffffff; border-color:#ffffff; color:#333333; ' ><span class='avia_iconbox_title' >CONTACTEZ-NOUS<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-10  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #222222;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first  \" style='padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h1 style=\"text-align: center;\">R\u00e9f\u00e9rencement local : transformer les recherches locales en nouveaux clients<\/h1>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p style=\"text-align: center;\">Gr\u00e2ce au r\u00e9f\u00e9rencement local, vous pouvez am\u00e9liorer la visibilit\u00e9 et le positionnement local de vos sites sur Google Maps et augmenter rapidement vos ventes.<\/p>\n<\/div><\/section>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-14  el_after_av_textblock  el_before_av_one_half  column-top-margin\" style='padding:30px; border-radius:0px; '><div  class='avia-icon-list-container   avia-builder-el-15  avia-builder-el-no-sibling '><ul class='avia-icon-list avia-icon-list-left av-iconlist-small avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  style='color:#008baa; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\"   style='color:#ffffff; '>Atteindre de nouveaux clients \u00e0 proximit\u00e9 de votre entreprise<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  style='color:#008baa; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\"   style='color:#ffffff; '>Entrez en contact direct avec les utilisateurs qui recherchent votre produit depuis un smartphone. <\/div><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  style='color:#008baa; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\"   style='color:#ffffff; '>Renforcer l\u2019image de votre entreprise et obtenir un avantage majeur sur vos concurrents.<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-16  el_after_av_one_half  avia-builder-el-last  column-top-margin\" style='padding:30px; border-radius:0px; '><div  class='avia-icon-list-container   avia-builder-el-17  avia-builder-el-no-sibling '><ul class='avia-icon-list avia-icon-list-left av-iconlist-small avia_animate_when_almost_visible avia-iconlist-animate'>\n<li><div  style='color:#008baa; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\"   style='color:#ffffff; '>Rendez votre entreprise visible aupr\u00e8s d\u2019un public cible sp\u00e9cifique<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  style='color:#008baa; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\"   style='color:#ffffff; '>Fournir toutes les informations utiles aux utilisateurs du profil Google Business<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<li><div  style='color:#008baa; ' class='iconlist_icon  avia-font-entypo-fontello'><span class='iconlist-char ' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='iconlist_content_wrap'><header class=\"entry-content-header\"><div class='av_iconlist_title iconlist_title_small  av_inherit_color '  itemprop=\"headline\"   style='color:#ffffff; '>Positionn\u00e9 en premi\u00e8re position pour les recherches \"pr\u00e8s de chez moi\".<\/div><\/header><div class='iconlist_content  '  itemprop=\"text\"  ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class='iconlist-timeline'><\/div><\/li>\n<\/ul><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-18  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h2 class=\"p1\" style=\"text-align: center;\">Le r\u00e9f\u00e9rencement local vous permet de :<\/h2>\n<\/div><\/section><br \/>\n<div  style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-21  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-22  el_after_av_one_full  el_before_av_one_third  column-top-margin\" style='padding:30px; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-23  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-traffico.png' alt='' title='icon-traffico' height=\"70\" width=\"70\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Interceptez le trafic des smartphones et amenez les clients dans votre boutique.<\/span><\/h3>\n<p>75 % des personnes qui effectuent une recherche locale sur Google Maps se rendent physiquement dans l&rsquo;entreprise. Op\u00e9rer sur le canal local signifie augmenter de mani\u00e8re significative les ventes directes de votre produit ou service.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-25  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='padding:30px; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-26  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-ottimizzare.png' alt='' title='icon-ottimizzare' height=\"70\" width=\"70\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Optimisez votre pr\u00e9sence sur Google pour vos mots cl\u00e9s et dans votre r\u00e9gion. <\/span><\/h3>\n<p>Lorsqu&rsquo;un utilisateur effectue une recherche sur Google, celui-ci renvoie des r\u00e9sultats g\u00e9n\u00e9riques ainsi que des r\u00e9sultats provenant de moteurs de recherche verticaux tels que Google Maps. \u00catre trouv\u00e9 sur les cartes double \u00e9galement vos chances d&rsquo;attirer l&rsquo;attention de nouveaux clients potentiels.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-28  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='padding:30px; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-29  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-recensioni.png' alt='' title='icon-recensioni' height=\"70\" width=\"70\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Amener vos clients \u00e0 parler de vous en donnant leur avis. <\/span><\/h3>\n<p>L&rsquo;acquisition, le suivi et la gestion des avis des clients vous procurent un retour tr\u00e8s important sur la marque et la fid\u00e9lit\u00e9. Mais ce n&rsquo;est pas tout, les avis sont un outil essentiel qui vous permet d&rsquo;entrer en contact avec les clients pour leur offrir le meilleur service.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-31  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='padding:30px; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-32  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-contenuti.png' alt='' title='icon-contenuti' height=\"70\" width=\"70\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Cr\u00e9er du contenu original pour pr\u00e9senter vos produits. <\/span><\/h3>\n<p>Distinguez-vous de vos concurrents gr\u00e2ce \u00e0 un contenu unique. En cr\u00e9ant des onglets sp\u00e9cifiques pour chacun de vos produits ou services avec des photos, des vid\u00e9os, des descriptions d\u00e9taill\u00e9es et optimis\u00e9es pour le r\u00e9f\u00e9rencement, vous fournissez aux clients potentiels toutes les informations pertinentes sur ce qu&rsquo;ils recherchent, ne leur laissant qu&rsquo;une seule chose \u00e0 faire : venir dans votre boutique.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-34  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='padding:30px; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-35  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-post.png' alt='' title='icon-post' height=\"70\" width=\"70\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Donner de la visibilit\u00e9 \u00e0 vos initiatives commerciales et promotionnelles avec des posts. <\/span><\/h3>\n<p>Dans votre profil Google Business, vous pouvez informer les utilisateurs des actualit\u00e9s, des nouveaux produits ou services, des \u00e9v\u00e9nements et des offres en cr\u00e9ant des posts d\u00e9di\u00e9s. Les messages promotionnels sont visibles pour les recherches mobiles dans les 70 km qui vous entourent.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-37  el_after_av_one_third  avia-builder-el-last  column-top-margin\" style='padding:30px; border-radius:0px; '><p><div  class='avia-image-container  av-styling-    avia-builder-el-38  el_before_av_textblock  avia-builder-el-first  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='avia_image' src='https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-contatti.png' alt='' title='icon-contatti' height=\"70\" width=\"70\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">\u00catre contact\u00e9 directement par les utilisateurs par des appels t\u00e9l\u00e9phoniques et des messages. <\/span><\/h3>\n<p>Le profil Google Business augmente de fa\u00e7on exponentielle les points de contact directs avec vos clients potentiels et, par cons\u00e9quent, les conversions. Ici, vous pouvez guider les utilisateurs vers des actions sp\u00e9cifiques via des appels \u00e0 l&rsquo;action sur les onglets, les articles et les produits.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-40  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #ffffff;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-41  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h2 class=\"p1\" style=\"text-align: center;\">5 \u00c9TAPES POUR UNE STRAT\u00c9GIE DE R\u00c9F\u00c9RENCEMENT LOCAL GAGNANTE<\/h2>\n<\/div><\/section><br \/>\n<div  style=' margin-top:10px; margin-bottom:10px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-43  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-44  el_after_av_one_full  el_before_av_one_third  column-top-margin\" style='background:url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-1-2.jpg) top left no-repeat ; padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Etude de mots-cl\u00e9s<\/span><\/h3>\n<p>Comme pour le SEO classique, la premi\u00e8re \u00e9tape consiste \u00e0 analyser les mots-cl\u00e9s dans le but d&rsquo;identifier le bassin s\u00e9mantique sur lequel fonder votre strat\u00e9gie de r\u00e9f\u00e9rencement local. Les mots-cl\u00e9s doivent repr\u00e9senter vos produits et services, mais aussi r\u00e9pondre parfaitement aux recherches des utilisateurs.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-46  el_after_av_one_third  el_before_av_one_third  column-top-margin\" style='background:url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-2-2.jpg) top left no-repeat ; padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Optimisation du Google Business Profil<\/span><\/h3>\n<p>Le profil commercial Google est un outil puissant pour gagner en visibilit\u00e9 locale. Il est optimis\u00e9 en compl\u00e9tant tous ses champs avec des informations et du contenu m\u00e9dia afin d&rsquo;offrir une exp\u00e9rience utilisateur unique.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_third  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-48  el_after_av_one_third  el_before_av_one_half  column-top-margin\" style='background:url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-3-2.jpg) top left no-repeat ; padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Plan \u00e9ditorial et r\u00e9daction de textes<\/span><\/h3>\n<p>Sur la base des mots-cl\u00e9s choisis pr\u00e9c\u00e9demment, vous cr\u00e9ez un plan \u00e9ditorial qui comprend des communications sur les produits, les \u00e9v\u00e9nements ou les activit\u00e9s promotionnelles que vous souhaitez mettre en avant. Avec un texte optimis\u00e9 pour le r\u00e9f\u00e9rencement, vous am\u00e9liorez \u00e9galement votre positionnement par rapport \u00e0 vos concurrents.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top first  avia-builder-el-50  el_after_av_one_third  el_before_av_one_half  column-top-margin\" style='background:url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-4-2.jpg) top left no-repeat ; padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Google Ads Local<\/span><\/h3>\n<p>Gr\u00e2ce aux inscriptions locales, vous pouvez dynamiser votre activit\u00e9 et ouvrir la porte \u00e0 de nouveaux clients. Vous pouvez faire de la publicit\u00e9 en apparaissant directement dans les premiers r\u00e9sultats de recherche sur Maps en mettant en avant votre entreprise.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_table_cell av-equal-height-column av-align-top   avia-builder-el-52  el_after_av_one_half  el_before_av_textblock  column-top-margin\" style='background:url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2022\/02\/icon-5-2.jpg) top left no-repeat ; padding:30px; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#222222; '  itemprop=\"text\" ><h3><span style=\"color: #008aa9;\">Suivi des r\u00e9sultats et rapports<\/span><\/h3>\n<p>Les rapports et l&rsquo;analyse des r\u00e9sultats jouent un r\u00f4le essentiel pour vous permettre d&rsquo;am\u00e9liorer constamment votre strat\u00e9gie de r\u00e9f\u00e9rencement local. Avec les donn\u00e9es dont vous disposez, vous pouvez cr\u00e9er des actions num\u00e9riques personnalis\u00e9es pour chaque type d&rsquo;entreprise, dans le but d&rsquo;amener toujours plus de clients \u00e0 votre entreprise.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#000000; '  itemprop=\"text\" ><h5 style=\"text-align: center;\">La n\u00f4tre est une \u00e9quipe multidisciplinaire sp\u00e9cialis\u00e9e qui travaille en parfaite synchronisation.<\/h5>\n<h5 style=\"text-align: center;\">Des experts en r\u00e9f\u00e9rencement local, des r\u00e9dacteurs SEO et des gestionnaires num\u00e9riques sont \u00e0 votre disposition pour votre succ\u00e8s local.<\/h5>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-no-padding avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-55  el_after_av_section  el_before_av_one_full   container_wrap sidebar_right' style='background-color: #ff5252; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/04\/BG_ELEMENT_CTA-1.png);background-attachment: scroll; background-position: bottom center;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_three_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-56  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style=' margin-top:2px; margin-bottom:5px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-57  el_before_av_textblock  avia-builder-el-first '><span class='hr-inner  inner-border-av-border-fat' style=' width:0px; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h6><strong>RESTEZ INFORM\u00c9 SUR LE MONDE DU R\u00c9F\u00c9RENCEMENT LOCAL<br \/>\n<\/strong><\/h6>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:23px; color:#ffffff; '  itemprop=\"text\" ><p><em>Consultez toutes les actualit\u00e9s consacr\u00e9es au r\u00e9f\u00e9rencement local, tenez-vous au courant des nouveaut\u00e9s et mettez en pratique les conseils de nos experts.<\/em><\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div class=\"flex_column av_one_fourth  flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-60  el_after_av_three_fourth  avia-builder-el-last  \" style='border-radius:0px; '><div  class='avia-button-wrap avia-button-left  avia-builder-el-61  avia-builder-el-no-sibling ' ><a href=''  class='avia-button   avia-icon_select-no avia-size-large avia-position-left '  style='background-color:#ffffff; border-color:#ffffff; color:#333333; ' ><span class='avia_iconbox_title' >TOUTE L\u2019ACTUALIT\u00c9 DU R\u00c9F\u00c9RENCEMENT LOCAL<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-62  el_after_av_section  el_before_av_section  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Le r\u00e9f\u00e9rencement local est indispensable pour atteindre de nouveaux clients<\/h2>\n<p>Dans le marketing num\u00e9rique, le r\u00e9f\u00e9rencement local prend de plus en plus d&rsquo;importance. En particulier pour toutes les entreprises, grandes et petites, qui ont un groupe cible fortement g\u00e9olocalis\u00e9. Il s&rsquo;agit de promouvoir localement son entreprise, son magasin ou son lieu d&rsquo;accueil, en donnant \u00e0 tous les clients potentiels proches de nous la possibilit\u00e9 de nous trouver et de venir dans nos locaux.<\/p>\n<h2>Pourquoi faire du r\u00e9f\u00e9rencement local ?<\/h2>\n<p>Le classement sur Google dans sa propre zone g\u00e9ographique pr\u00e9sente plusieurs avantages.<\/p>\n<p>Visibilit\u00e9 locale. Une entreprise qui n&rsquo;appara\u00eet pas localement a peu de chances d&rsquo;atteindre de nouveaux clients. Le r\u00e9f\u00e9rencement local vous permet d&rsquo;attirer l&rsquo;attention des utilisateurs, d&rsquo;augmenter la consid\u00e9ration de Google et de r\u00e9aliser davantage de conversions.<\/p>\n<p>Utilisateurs cibles. Votre entreprise devient visible pour tous les utilisateurs qui sont d\u00e9j\u00e0 proactifs dans la recherche de vos produits ou services et qui se trouvent dans la m\u00eame zone g\u00e9ographique que vous. En cons\u00e9quence, vous obtiendrez davantage de contacts de qualit\u00e9.<\/p>\n<p>Plus de conversions. Les recherches locales ont un taux de conversion plus \u00e9lev\u00e9 que les recherches g\u00e9n\u00e9riques et d\u00e9bouchent donc sur davantage de ventes et de demandes de devis.<\/p>\n<p>Visites sur place. Le r\u00e9f\u00e9rencement local est capable d&rsquo;apporter les r\u00e9sultats du marketing en ligne au marketing hors ligne. 74 % des utilisateurs qui effectuent une recherche locale se rendent ensuite dans un lieu physique et 28 % d&rsquo;entre eux effectuent un achat.<\/p>\n<h3>Pour qui le r\u00e9f\u00e9rencement local est-il recommand\u00e9 ?<\/h3>\n<p>Le r\u00e9f\u00e9rencement local est une activit\u00e9 recommand\u00e9e pour les petites entreprises, mais aussi pour les grandes soci\u00e9t\u00e9s ayant une activit\u00e9 nationale. Ceux qui en b\u00e9n\u00e9ficient le plus sont ceux qui ont une cible fortement g\u00e9olocalis\u00e9e, comme par exemple :<\/p>\n<ul>\n<li>Magasins du secteur de la vente au d\u00e9tail (v\u00eatements, \u00e9lectronique&#8230;)<\/li>\n<li>Entreprises alimentaires (restaurants, pizzerias, clubs&#8230;)<\/li>\n<li>Activit\u00e9s touristiques (h\u00f4tels, B&amp;B, mus\u00e9es&#8230;)<\/li>\n<li>Activit\u00e9s de divertissement (cin\u00e9mas, th\u00e9\u00e2tres, foires&#8230;)<\/li>\n<li>Activit\u00e9s de bien-\u00eatre (centres de beaut\u00e9, gymnases, spas&#8230;)<\/li>\n<li>Activit\u00e9s de sant\u00e9 (m\u00e9dicales, dentaires&#8230;)<\/li>\n<li>Agences immobili\u00e8res, soci\u00e9t\u00e9s financi\u00e8res et d&rsquo;assurance<\/li>\n<li>Services professionnels (avocats, ind\u00e9pendants&#8230;)<\/li>\n<\/ul>\n<p>Mais aussi toutes les soci\u00e9t\u00e9s et entreprises qui proposent des services et des produits dans une zone g\u00e9ographique donn\u00e9e.<\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-64  el_after_av_one_full  avia-builder-el-last   container_wrap sidebar_right' style='background-color: #000000; background-repeat: no-repeat; background-image: url(https:\/\/www.rankingroad.com\/wp-content\/uploads\/2018\/02\/BG_PNG_WHITE.png);background-attachment: scroll; background-position: bottom left;  '  data-section-bg-repeat='no-repeat'><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-7063'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-65  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p><a name=\"page-contact-form\"><\/a><\/p>\n<h2 class=\"p1\" style=\"text-align: center;\"><span class=\"s1\"><b>CONTACT<\/b><\/span><\/h2>\n<\/div><\/section><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-67  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h3 class=\"p1\" style=\"text-align: left;\">LANCEZ VOTRE CROISSANCE NUM\u00c9RIQUE INTERNATIONALE D\u00c8S MAINTENANT !<\/h3>\n<\/div><\/section><br \/>\n<div  style=' margin-top:20px; margin-bottom:20px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-69  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-thin' style=' width:100%; border-color:#ffffff;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><p>Ouvrez les portes \u00e0 de nouveaux clients, nous nous occupons du reste. Avec le r\u00e9f\u00e9rencement local, nous augmentons la visibilit\u00e9 de votre entreprise pour toutes les recherches effectu\u00e9es pr\u00e8s de chez vous. 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